Buyers will be picking and choosing only the best solutions.
… AND there’s a lot more to Getting to a Decision Maker Strategy than a clever product or service to grab their attention.
You’ve worked hard for years building your solution. You know how much value you’ve created and it’s worth plenty to someone who can take it and implement it into their healthcare organization.
The question is – how do you even start thinking about your navigating the complexities of healthcare to get your message to the right people when the market is littered with "noise" coming from every direction?
The gap between the idea of selling your solution– or creating any sort of plan – and actually getting the deal on the table on your terms and at the time you want – can be very wide and very deep.
This is the exact reason I wrote… Getting to the Decision Maker